Case Study
Solution Summary
When BP Alaska decided to build a $7.1 million Energy Center designed to support non-profit agencies throughout Alaska and promote understanding of Alaska’s oil and gas industry, they called upon Studio360 to develop multimedia tools to help tell the story.
Challenge
After meeting with leaders of multiple departments within BP, the decision was made to develop kiosks that would take the user on an interactive journey through the process of exploration, production, and transportation of oil. The story, “Arctic Oil: A Virtual Tour,” was developed by Executive Producer Dan Taylor, a team of 12 people and resources from 10 companies. Using content that included 14 panoramic 360-degree movies to serve as a navigational interface, 19 original videos shot on Alaska’s North Slope, Anchorage, Valdez, and aboard an oil tanker, 14 videos produced from video archives and original Voiceovers, Studio360 was able to create an interactive tool that would engage the user to learn about Alaska’s oil industry
Studio360 Solution
Since the kiosks we’re custom fabricated specifically for the Energy Center they needed to complement the center’s design as well as be functional for a broad cross-section of users. Studio360 was able to integrate both of these design elements successfully into the project.
Highlights
The project has been an overwhelming success and BP has since decided to repurpose the content for a CD-ROM which will go out to all the schools located in Alaska.
Cathy Foerster, BP’s project manager for the Energy Center, says:
Working with Studio360 on this project was a delight. They were very professional, extremely cost-conscious, and yet insistent on the best quality throughout the project. They quickly became knowledgeable of our industry and presented the important information in an interesting and educational way. The 360 photo framework helps the user to feel as if he is right there — on a drilling rig, at the Port of Valdez, in the Gulf of Alaska, or any of the other locations in the tour. Users give the tour rave reviews.
